What makes Novadogfood such a great alternative to raw feeding?

We’re often asked: “What makes Novadogfood a good alternative to raw?”

Raw feeders typically want a diet rich in meat, beneficial organ cuts, and a variety of fruits and vegetables, without fillers or artificial additives. Novadogfood delivers all of that, in a format that’s easy to store, serve, and love.

Whether you choose our Original or Oily Fish recipe, you’re giving your dog a high-quality, biologically appropriate diet, without the fuss.

High-Quality Ingredients in Every Recipe

Each of our recipes is made with human-grade meat, fish, and botanicals, cooked gently to retain natural nutrients. Whether it’s freshly prepared organ meats in the Original or omega-rich fish in the Oily Fish recipe, every bite supports your dog’s well being.

The Power of Animal Protein

Both recipes are high in animal protein, which helps support:

• Lean muscle maintenance and growth

• Sustained energy throughout the day

• A shiny coat and healthy skin

• Stronger immunity and cell repair

Nutrient-Dense Organ Meats (Original Recipe)

We include fresh beef heart, liver, and kidney for their concentrated nutrients:

• Heart: Taurine and CoQ10 to support the heart and energy levels

• Liver: Vitamin A, B-complex, iron, and copper for immune and metabolic health

• Kidney: Omega-3s, antioxidants, and enzymes to support detoxification

Balanced Nutrition from Fruits & Vegetables

Our recipes include plant-based ingredients like sweet potato, spinach, and dried apple, these are not fillers, but functional foods to aid:

• Healthy digestion

• Vision and immune support

• Antioxidant and anti-inflammatory protection

Joint Support as Standard

Both recipes are complete and balanced, but we also include:

• Glucosamine (178mg/kg)

• Chondroitin (125mg/kg)

These help maintain strong joints – especially helpful for active, ageing, or larger dogs.

Gently Cooked to Preserve Nutrients

Our “freshly prepared” meat and fish are gently cooked at 82°C (180°F). This kills harmful bacteria while preserving nutrients, making our food highly digestible and safe, without the raw handling risks.

Frequently Asked Questions

What about bone?

We don’t add bone as a separate ingredient, but the fresh meat and fish in our recipes naturally contain bone, providing the calcium your dog needs:

• Original Recipe: Approx. 1.3% calcium

• Oily Fish Recipe: Approx. 1.4% calcium

Why is it dark brown?

The natural colour comes from our high-quality ingredients and meat content. We don’t add artificial dyes or colourings, what you see is simply the result of real food, gently cooked.

Why do I feed less than with raw?

Novadogfood is only 8% moisture, while raw meat is around 75% water. This means you feed less but deliver more nutrients in every bite.

Try It for Yourself

If you’re ready to feed a diet that ticks all the boxes of raw, without the defrosting, weighing, or risk, Novadogfood is a perfect fit.

✅ Grain-free
✅ No fillers
✅ Packed with fresh meat and fish
✅ Designed for all life stages